"...the historic collapse of the Liberal Congressional majorities - most stunningly in the Senate, hypothetically more immunized from public opinion - had created a wrinkle in the 1904 contest for the Presidency on the Democratic side that had not existed in previous cycles: genuine aggressive competition for the top job, with a Democratic victory and supermajorities in Congress seeming inevitable, especially after the Wall Street meltdown mere weeks before the conventions. Anywhere upwards of a dozen viable candidates arrived in St. Louis and another dozen who stood no chance threatened to sully up the early ballots and potentially, by accident, eliminate contenders.
Hearst and his chief confidant, former New York state party chairman Edward Murphy (who was the runner-up to serve as Vice Presidential nominee four years earlier but nearly seventy years of age had forsworn any Presidential ambitions of his own), intended to leave nothing to chance. They had spent much of late 1903 and the entire spring of 1904 leading up to the unusually early June conventions securing commitments from the various state delegations, partially through persuasion and partially through pledging financial support and "joint financing," a modern innovation uncommon at that time. Despite the severe effect the financial panic the previous month had on Hearst's net worth, he intended to follow through on his promises and thus was not going to be beaten at the convention again because he hadn't lined up a heft delegate haul in advance. In particular, Hearst had focused his energies on the Western states, especially those beyond the Rockies, positioning himself as a native Californian who had become a dyed-in-the-wool New Yorker and thus was one of the rare figures in American politics who could cleanly appeal to two crucial regions. The gambit worked; entering the convention, Murphy had secured for him not just his home state delegation after cutting a deal with Tammany Boss "Silent Charlie" Murphy [1] who was primarily focused on embarrassing the vanity nomination attempt of Roosevelt but also those of the three West Coast states, Montana, Colorado and Nevada as well as Idaho and Utah territories, and had gotten to work on whipping up support from skeptical Midwestern attendees. [2]
Hearst was profoundly frustrated that Roosevelt had decided to leverage his few months as New York Mayor into a nomination he was almost certain not to get but kept his anger to himself; the episode was the start of a slow rift between the two men both personally and politically, for 1904 had obviously been Hearst's turn and Roosevelt had shown little ability to measure his words and keep a level head in a number of important occasions already in city politics and threatened the crucial relationship with Tammany as the state and city's major political organ. [3] Thankfully, most delegates saw it the same way, and Roosevelt's stature as Mayor and newspaperman failed to get him past the third ballot.
No, the real threats to Hearst were Nebraska Senator William Jennings Bryan, who by now spoke for the former Populists absorbed into the party and stood as the Senate's utmost radical [4], and General Nelson Miles, who had successfully brought the Utah Uprising to a close and then successfully commanded the American Expeditionary Force in China and had emerged as "the next General Jackson or Custer" to a party that had indulged campaigns by former military officers with glee in the past. Bryan placed first on four consecutive ballots and Hearst and Miles were close behind in a tight one-two-three; on the twelfth ballot, finally, Hearst broke ahead as the candidacy of Iowa's Horace Boies collapsed as it had in 1892 and 1896 and on the fourteenth ballot he had put enough distance between himself and Miles, with Bryan now falling into third, that it was obvious what would happen eventually on the eighteenth set. Ed Murphy had been invaluable, working not just the floor but the hotel rooms, saloons, parlors and even brothels of St. Louis tirelessly all week to sway every last delegate. With his triumph on the eighteenth ballot, William Randolph Hearst had been nominated to be the next President of the United States on behalf of his beloved Democratic Party, aged 41. Somewhere above the convention hall in St. Louis, his father the old Senator was surely smiling. The family's moment of triumph was at hand..."
- Citizen Hearst
[1] Lots of Murphys! (That was my golden retriever's name incidentally)
[2] This is meant to evoke the successful strategy Mark Hanna used in OTL 1896 to secure William McKinley the nomination; by the time that convention had rolled around, McKinley was effectively unstoppable after having diligently lined up delegations, especially in the South, for close to a year.
[3] The Cult of Bully both on this site and elsewhere has done much to paper over that Roosevelt was a temperamental hothead, a legendary egomaniac and a more than a bit of an asshole
[4] Ignatius Donnelly being dead and all; now THAT was a character. Wikipedia him for a wild ride